Senior Art Director
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BFG KO2 Takes On

KO2 Takes On Gravity

BFGoodrich launched the All-Terrain T/A KO2, their toughest all-terrain tire ever.
To prove just how tough the tire is we dropped it out of a plane.
To prove it even further we released a behind the scenes edit.

 

KO2 Drop Zone Challenge

To help build excitement and give our fans a chance to win a set of tires we created a unique Facebook contest asking them to guess where the tire landed. 

 

KO2 Continues to Take Things On

We also created a series of videos built for internet attention spans showing that the tire can take on anything from birthday cakes to medieval weapons.

 

All-Terrain T/A KO2 Badge

I designed the KO2 badge used across branding and marketing materials.

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