Senior Art Director
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BFGoodrich All-Terrain Relay

BFG Playground Earth All-Terrain Relay

One tough set of BFGoodrich All-Terrain tires was passed as the baton to enable an epic Playground Earth Relay.
We created a series of videos showcasing how tires are an important piece of gear to any outdoor adventure activity.

Case Study

 

Relay Episodes

 

Relay Vehicles

Each adventure in the relay had its own corresponding vehicle. Each vehicle was wrapped
with a custom design to help spread the word of the relay as it was happening.