A vs THE
We created animated videos across Stoli's social channels to elevate the brand and illustrate the difference between choosing A vodka and THE vodka.
Stoli The Vodka
Most Effective use of Sonic Branding (Best Mnemonic)
A Close Encounter gets all up in your face. THE Close Encounter is a party in space.
A Date is one big Valentine's cliché. THE Date brought Stoli Raz to make your day.
A Beard is for winning silly prizes. THE Beard is full of amazing surprises. Stoli: THE Vodka
A Walk in heels isn’t fun. But THE Walk means you’ve found THE One.
A Moscow Mule kicks from the rear. THE Moscow Mule needs Stoli Ginger Beer.
A Ride is an expected bore. THE Ride screams for more.
A Spin could make you sweat and stink. THE Spin mixes a radical drink.
A Snapper doesn't care what he drinks. THE Snapper doesn't care what people think. Stoli: THE Vodka with pride.
A Sea breeze can cause an embarassing scene. The Sea Breeze tastes crips and clean.
A Bloody Mary comes with too much stuff. THE Bloody Mary doesn’t need any fluff.
A Spirit is a Halloween bore. THE Spirit comes back from the dead for more.
A sweater is a little uptight. THE Sweater makes the season bright! Happy Holidays from Stoli: THE Vodka.
A Toast lacks cheer. THE Toast rings in the New Year! Happy New Year from Stoli: THE Vodka.